Field Notes
Dispatches from the factory floor, the service desk, and the sales pipeline — where Claude AI is quietly doing the work the rest of the industry is still pitching decks about.
I ate frozen pizzas so I could buy bitcoin. That's why Settle is bootstrapped.
80% of US Claude users earn six figures. It's not a price story, it's a work story.
Epoch AI just published the income distribution of every major AI's user base. Claude's is wildly skewed toward $100K+ households — 80% vs. Meta AI's 37%. Why that chart is a stronger buy signal for mid-market businesses than any benchmark.
How I made Settle's homepage hero in Claude Design, in under an hour
The exact workflow: the prompt that worked, what broke on the first try, and an honest frame on what Claude Design is and isn't good for.
Everything we've filed so far, in reverse chronological order.
We Took Our Site From 25 to 83 on Cloudflare's Agent Scanner. Here's the Playbook.
AI agents are a new class of visitor — they read HTTP headers, follow manifests, and hit well-known URLs. The four-pillar checklist we used to make settlewithai.com agent-native, and what we deliberately didn't fake.
Apr 18, 20260Settle Marketplace: The Agents We Built for Clients, Now for Sale
Six production-tested AI agents from real enterprise deployments. Pre-paid credits, no subscriptions, ninety seconds from email verification to a running agent.
Apr 14, 20261We're Teaching AI to Run a Printing Press
One of the first production deployments of AI controlling physical industrial machinery. Not a chatbot. Not a copilot. An agent that starts, stops, and tunes a digital printing press through natural language.
Apr 13, 20262The AI You Dismissed Isn't the AI That's Here Now
Most people tried ChatGPT once and formed an opinion. Meanwhile, frontier models like Claude are restructuring entire business workflows. The gap between perception and reality is growing fast.
Apr 10, 20263We Added a Custom AI Chat to Our Website in One Afternoon
Every business has the same FAQ problem. Visitors have questions, the answers exist, but nobody reads a FAQ page. We built an AI that answers them live — and we can do it for any business.
Apr 10, 20264The Client Brain: An LLM Wiki System Inspired by Andrej Karpathy
When you're running 18 Claude projects for one client, facts can't live in twelve places. We built a wiki that gives every project one source of truth — and tells us when something drifts.
Apr 9, 20265The Handover Plan: Anatomy of an AI Rollout Working Session
Every Settle Claude rollout ends with a single-page document. Eight rows, four modes, a progress bar at the bottom, and one line at the top that does more work than the rest of the page combined.
Apr 8, 20266How We Engineered an AI Product Expert for The Printers House Orient
Orient had decades of product knowledge locked in internal docs. We turned it into a public specs section and an AI chat widget — all from the same source of truth.
Apr 7, 20267Which ERPs and CRMs Best Connect with Claude in 2026?
HubSpot, Salesforce, NetSuite, Sage Intacct, and more. A practical breakdown of every ERP and CRM that connects to Claude via native connectors, MCP servers, and middleware.
Apr 4, 20268Why Claude Is the Best Invention of the 21st Century (And Why 2026 Changes Everything)
The iPhone redefined how we interact with information. Claude is redefining how we think. Here's why 2026 is the year AI stops being a tool and starts being a partner.
Apr 3, 20269Why Your Enterprise Doesn't Need a Custom AI Model — It Needs Claude
Most companies think they need fine-tuned models or custom LLMs. After deploying Claude across 49 use cases, I've found that 95% of enterprise workflows work better with structured Claude than with any custom solution.
Apr 2, 202610How to Structure Claude for Your Business: Skills, MCP, and the Instruction Architecture That Actually Scales
Most companies dump everything into one Claude project and wonder why results are inconsistent. Here's the layered architecture that works at scale.
Apr 2, 202611Claude's Agent Mode Is Here — What It Means for Business Automation
Claude isn't just a chatbot anymore. With agent teams, tool use, MCP connectors, and computer use, it can now execute multi-step business workflows autonomously.
Apr 2, 202612How We Built This Entire Site with Claude Code
Every component — the WebGL globe, D3 mindmap, Cowork demo, SEO infrastructure — was built in Claude Code sessions. Here's how a CLI coding tool shipped a full Next.js site.
Mar 30, 20260Beyond the 7-Day Playbook: Deploying Claude AI Across a Real Organization
Ruben Hassid's Claude team setup guide is great for small teams. Here's what changes when you deploy across 7 departments at a 200-person manufacturer.
Mar 30, 20261MCP Explained: How to Connect Your ERP, CRM, and Internal Systems to Claude
Model Context Protocol lets Claude read and write to your business systems. Here's what it is and how any company can build one.
Mar 29, 20262We Used Claude Cowork to Prospect 12 Companies and Draft 48 Emails in One Session
How we used Claude's Cowork feature to research prospects, personalise outreach, and build a 3-week send calendar.
Mar 29, 20263How a 79-Year-Old Manufacturer Deployed AI Across 7 Departments in 6 Months
Orient Printing & Packaging mapped 49 AI use cases, structured 18 projects, and deployed 11 in the first engagement.
Mar 27, 20264How to Actually Integrate AI Into Your Company
Most AI adoption stalls at the demo. Here's a structured, phase-by-phase approach to deploying AI across your team's real workflows.
Mar 27, 20265Orient's Old Site vs the New One: A Side-by-Side Walkthrough
We rebuilt The Printers House Orient's website from a one-screen brochure into an AI-powered product experience. Here's the side-by-side, screenshot for screenshot.
Mar 26, 20266